Why Forever


Founded in 1978 in Scottsdale, Arizona, Forever Living Products is the largest grower, manufacturer and distributor of Aloe Vera products in the world.

For over three decades, we have dedicated ourselves to seeking out nature’s best sources for health and beauty and sharing them with the world. With a commitment to quality and purity, we are passionate about helping everyone around the world look and feel better


It was Rex Maughan’s passion for better health, quality products and financial freedom that inspired him to found Forever Living Products in 1978. With a degree in Business from Arizona State University and over 40 years of practical experience, his leadership and his vision have taken Forever Living Products from a smart, customized plan presented to a group of close family and friends in Tempe, Arizona to a worldwide enterprise that now enhances the lives of millions. His plan was simple. Offer consumable products to the public that are proven to promote lasting wellness and health—and do it in a personal way. Today, the results speak for themselves as Rex continues to lead a company that is unlike any other on earth—a company that changes lives through its amazing products, stable business model, worldwide growth opportunities and charitable ventures. Forever Giving was founded in 2009 to provide a way for customers and Forever Business Owners to donate funds to global improvement. It partners with charitable organizations globally to fight against poverty, hunger and the lack of available medical services for children. The foundation also supports relief efforts in response to natural disasters. Rex has a big heart and truly cares for people—especially his employees, Forever Business Owners and community. Rex and his wife Ruth see this charity work as their greatest accomplishment and Rex’s passion for helping others look and feel better continues to drive Forever to greater successes.



Founded in 1978 on little more than inspiration and hard work, Forever Living Products is now a multi-billion dollar, life-changing company that manufactures and sells hundreds of wellness and beauty products all around the world. Drawing on years of experience, innovative new ideas, solid values and unsurpassed quality control, Forever Living Products continues to forge new pathways on its journey towards unimagined success. When Rex Maughan created Forever Living Products, he knew it wasn’t in the best interest to rely on third-party vendors to deliver the kind of quality he demanded for his products so he insisted that Forever become completely vertically integrated by securing its own aloe plantations, manufacturing and packaging plants and storage facilities. Rex’s foresight provides Forever the ability to control quality and cost every step of the way. It is because of this that Forever is able to focus on what matters most… quality, innovation and the best products on earth.